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Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
A common complaint shared by seasoned online daters who have tried various dating sites is that, rarely do the multitude of matchmaking services live up to their claims.
For a monthly fee, dating sites claim they'll do the math for you and spit out your soul mate in return.
Some websites gather data about you and crunch the numbers with all kinds of mathematical formulas and algorithms in order to fill up your inbox with compatible matches.
A recent report issued by the New York Times weighs in explaining why numbers and formulas are unlikely to help forge the perfect couple.