Imagine if Here, for example, is how the Skimm recently broke down a bit about Syria: “Former President Obama came thiiiss close to military intervention.Until everyone said ‘whoa whoa whoa let's talk things out.’” This is also how a future ripped-from-the-headlines book will cover Bashar al-Assad’s chemical weapons use.* Every blurb is painstakingly neutered of political slant or analysis, and boring (read: important) stories are loaded with conspicuous snark about how uninteresting news can be. ” another entry quipped, as if women move through their days osmosing names here and there, but never turning their attention away from their Birchboxes long enough to hear the end of the sentence.“As a result,” says Boyd, “when people are optimising for happiness, or when they’re optimising for ‘perceived’ success – they actually go to homogeneity.” Boyd gives another example of human’s natural reversion to homogeneity by way of an example about the video streaming service Netflix.As the service began to transition from their original business model (which was primarily about sending people DVDs) to offering more streaming, it realised that while we aspire to want to watch a serious, award-winning movie like , “on any given night I get home and I’m exhausted and I look at that DVD and think ‘ugh I can’t do that tonight’.” What people were instead doing was ignoring the DVD and watching the streaming option that “was lighthearted and makes you feel good in the moment.” It’s this amazing tension, Boyd says, “because our ideal selves often want us to be reading longform, thinking deeply, really engaging with the politics of the day.” But our immediate selves unconsciously self-correct. Getting a diverse team together may feel like winning the battle; it’s actually the start of the war.
The aim was to raise awareness of deforestation and the effect it has on children, whilst promoting the Faber-Castell brand and their ‘Eco Pencil’ range.
The brand used augmented reality to bring the pencils to life, engaging children with animal characters based on the colour of the pencil.
The AR component of this campaign was hosted within an app, which received more than 600K downloads and 4.5 million engagements. The Automobile Club of Romania wanted to convince drivers to slow down and drive more safely, however years of safe driving campaigns had proven to fall on deaf ears.
You’ve certainly read more than one article about ‘why diversity programs don’t work’.
With so much at stake and mountains of evidence on the benefits to a company’s bottom line, why aren’t organisations making more headway when it comes to recruiting and retaining diverse teams?