And online experiences like Plenty of Fish and Tinder make dating almost a game.

Tell your friends about your decision to prioritize dating and maybe even enlist her as a wingman at social events or as your Wednesday night online dating buddy—open a bottle of wine and respond to those unopened greetings from the mysterious men in your inbox.

There is almost no separation between them and their businesses and they are always working, even if that work is simply thinking about their business.

So much of our business is our life that we tend to approach relationships as business transactions, too. Christina says that entrepreneurs are perfectionists and, therefore, rather than looking for love, they are “seeking great love.

After all, you don’t want to jinx the relationship before it even has a chance to start.

In the meanwhile, you might still get those email alerts when a new match has arrived.