While it isn't as emotionally charged as Gatorade's initial film with young Serena, the 70-second spot, "For the Love of Sport," skillfully portrays the athletes' dedication and enthusiasm for their various sports with humor and heart.It's not surprising that Gatorade's spot is about how fostering these athletes' love of athleticism from a young age led them to their successful stature now, but it is affecting.Executive members have incorporated more speaker events and panels featuring former board members and executives and there are plans for additional outreach to past presidents.Mentorship and professional development are also priorities this year.The retention of women beyond a certain point in their careers has been a desire of the board in recent years and is one of Liebman Brill's goals this year as president.The strategy aims to keep senior-level women engaged by helping them find meaning and a reason to give back.Whether you call it "borrowing," "paying homage to," "riffing on" or "stealing," white artists had been incorporating traditionally black music into their work for most of the 20th century.But Graceland was groundbreaking for wearing its influence for all to see.
Still more felt he was a little more than a common thief.
Serena Williams is visited by her younger self again in Gatorade's latest spot.
Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George and April Ross as well as their younger selves.
Consumers are encouraged to choose between 19 youth sports-focused organizations to find four that Gatorade will donate ,000 to on their behalf. As part of the new campaign Gatorade will be, for a limited time, featuring Williams, Bolt, George, Ross and Lionel Messi on its bottles, according to the company.
CREDITS Agency: TBWA\Chiat\Day Client: Gatorade Executive Creative Director: Brent Anderson Worldwide Creative Director: Renato Fernandez Creative Director: Mark Peters Creative Director: Gustavo Sarkis Associate Creative Director: Doug Menezes Director of Production: Brian O' Rourke Executive Producer: Guia Iacomin Senior Producer: Stephanie Dziczek Producer: Lacy Plunk Associate Producer: Kathleen Ackel Managing Director: Jerico Cabaysa Brand Director: Robyn Morris Associate Brand Manager: Steve Smith Associate Brand Manager: Sam Sabine Group Planning Director: Scott Mac Master Global Planning Director: Martin Ramos Planning Director: Abigail Weintraub Planner: Matt Bataclan Jr.