They don't garner the hoopla that digital devices do, and they don't pretend to turn your desire into a fast game either, but the trend is real nevertheless.

While the term has several meanings, the most frequent usage refers to two or more people exploring whether they are romantically or sexually compatible by participating in dates with the other.

Described by some news outlets as “the next Facebook,” it has made the concept of both mobile and online dating more socially acceptable.

Part of the reason for this according to founder Justin Mateen, is that mobile phones – and smartphones in particular - have become so ubiquitous.

Unlike the majority of wannabe players that you see on a night out – guys that move from girl to girl hoping that one of them might find the ‘slime-ball’ style attractive.

However, how serious can this game-like application be?